Note: Gray boxes in the examples of displays represent a payment option or access mark, as applicable.
Refer to Mastercard Rules, Rule 5.12.1 “Discrimination” of Chapter 16, “Additional U.S. Note: All point of interaction (POI) locations that accept Maestro must display a Maestro Mark at parity (in terms of size, frequency, color treatment and location) with all other acceptance marks (with the exception of Mastercard POI locations in the U.S., where a specific regional Standard that permits otherwise exists. Illustrative, but not exhaustive, examples of compliant displays follow. Access mark marketing materials (i.e., promotional signage, checkout lane dividers, etc.) are not required to include Maestro branding. In a digital environment, when displaying an access mark checkout option, Maestro branding is not required to be displayed if (1) the cardholder can readily navigate from the screen displaying the access mark checkout option to a screen displaying a checkout option where the Maestro branding is appropriately displayed or (2) Maestro branding is appropriately displayed prior to payment confirmation, when use of an access mark checkout option is the only available checkout option. If both Mastercard and Maestro branding are present, Mastercard must appear in the first position and Maestro in the second position.Īt the point of interaction, Maestro branding, including the decal stickers, must be afforded similar prominence to any access mark displayed (characteristics to consider for similar prominence, include size, frequency, color treatment, and co-location within the same field of vision), except in the e-commerce environment as follows.
Note: As used on, an access mark is any name, logo, sound, haptic, visual depiction, trade name, logotype, trademark, service mark, trade designation, and/or other designation, symbol or mark not licensed by Mastercard, that identifies a service through which a Mastercard, Maestro, or Cirrus account can be accessed and/or accepted for a Mastercard, Maestro, or Cirrus transaction.Īll Maestro® branding, including the decal stickers, must be displayed at the point of interaction where payment options and/or access marks are presented.Īt the point of interaction, Maestro branding must be displayed at parity (in terms of size, frequency, color treatment, and location) with all other acceptance marks displayed.
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